Nashville, Tennessee — October 7, 2024 – Advanced radio airplay analytics company Spintel has announced the appointment of Mike Snow as its new Director of Business Development & Strategic Partnerships. Founder and CEO Rob Dalton expressed excitement about Snow's extensive experience and his role in expanding Spintel's reach beyond Country and Christian music formats.
“We are thrilled to bring Mike on board as we expand into other formats and continue to develop unparalleled features,” said Dalton. “Mike is the perfect fit to help create the future of music analytics.”
With over two decades in the industry, Snow began his career at Capitol Records' college radio department during the mid-90s Alternative Music explosion. He later held positions in commercial radio promotion at Capitol, MCA Records, TVT Records, and Atlantic Records, and he established his own music promotion and marketing firm. Snow has played a pivotal role in launching the careers of artists such as Coldplay, Bruno Mars, and Pitbull.
Spintel is recognized for its innovative approach to analyzing radio airplay data and has recently expanded its platform to encompass all music formats across the U.S. The company was named one of the "2024 Top 20 Most Promising Workflow Solutions Providers" by CIO Review, highlighting its groundbreaking technology.
The Spintel platform provides music industry professionals with powerful analytical and management tools for visualizing and interpreting terrestrial radio airplay data. Key features include Best Add Shots for Singles, Play Increase Targets, Historical and Relative Comparisons, Real-Time Audience Analysis, Growth Opportunities, Ownership Analytics, and Fully Customizable Panels.
Spintel also entered into a licensing agreement with Mediabase, allowing subscribers to leverage Mediabase data within the Spintel platform, further enhancing the insights available to users.
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